QT Academy

The QT Academy is an evidence-based teacher training organisation that helps teachers develop the skills needed to help mentor children and young adults across all areas of their development, beyond just academic.

Current standards of accreditation require teachers to complete 20 hours per year of professional development to retain their qualifications. Because of this, there is a high demand for courses that not only satisfy the hours teachers need but also continuously keep teachers up to date with new understandings of how children best learn. While this has created a high level of competition in this marketplace, it has also resulted in a lot of training providers creating courses and philosophies packaged as the 'next best thing' without necessarily being backed by academic research and rigor.

The sector has stagnated with a few key simplified approaches being preferred as a tick and flick exercise that don't have long-term or strong, robust research findings that support their use.

The QT Academy is backed by the University of Newcastle, and is led by Professor Jenny Gore.

To market QT Academy as the leading provider of academically backed teacher training and professional development in Australia.

• Teachers of all age brackets, Academics and education departments.
• Primary and secondary schools, but with an opportunity to expand into the tertiary sector.
• NSW focus, but with the ability to adapt teacher training to all states and territories.

Evidence based and bloody good.

"I understand that QT Academy provide the most robust and best in class training for me and my school."

A brand overhaul was recommended to shift the brand into the premium space. Drawing closer ties to the University of Newcastle, the black and white of the Uni's brand palette were introduced. Two tones of purple were added to create a unique and professional looking brand. The logo is flexible to be used as either the shield, the initials QT – akin to a university crest – or as the full "QT Academy" version for more formal applications. The new brand was rolled out across print and social assets, and a physical logo created as a set piece for photography and video.