Co-design is a process that Headjam employ for all of our projects with all our clients. The approach involves all stakeholders (team members, business owners, customers) in the design thinking process to ensure that everything we do at Headjam is usable and meets your requirements.
The term co-design specifically refers to collaborating on the process, function and procedures of design and NOT a design style, colour or aesthetic. By working together at the first stages of any project in this way we all collectively ‘get on the same page’ and ensure that we are all pushing in the right direction.
To make the most of this process it is hugely important for all internal decision-makers to be present at the workshop. When key decision-makers can’t make these workshops problems occur, because of this it isn’t unusual for us to move days and times or even delay the start of projects to ensure every key member is present and accounted for.
By working together at the first stages of any project, we all collectively ‘get on the same page’ and ensure that we are all pushing in the right direction.
This type of approach to designing and developing solutions is closely aligned with qualitative, focus group research. You can read more about this here.