We understand the nuances of communicating within and about the cultural sector, based on more than a decade of experience. Our approach to every project is unique, and is specially tailored to individual client needs. Marketing for the arts is the opportunity to appeal to the widest possible audience and engage with them; like you, we are passionate about creating an arts community that is vibrant, healthy and growing.
Our approach to every project is unique, and is specially tailored to individual client needs.
Museums, galleries and festivals
Great arts advertising in this space is about engaging people, encouraging participation and driving first-time and repeat visitation.
Arts spaces like museums, galleries and festivals contribute to a community’s understanding of the world and ensure that our human story is passed to future generations. The marketing of these spaces should focus on the experience from the point of view of visitors and consumers.
Marketing is the analysis, planning, implementation, and control of programs designed to increase visitor awareness and use of collections, facilities, and services in a way that will mutually benefit both the organisation and the visitor.
Well thought-out arts branding, arts marketing and arts advertising strategies provide the framework to increase product offerings and to promote arts and entertainment through a wide range of activities. Through strategic marketing (including a well-executed social media strategy) it is possible to heighten levels of satisfaction of current customers, and also reach new audiences.
Musicians and artists
Creative collaboration musicians and artists and their managers results in outstanding collateral to support careers.
Marketing strategy is a process that can allow an organisation to concentrate its limited resources on the greatest opportunities to increase your audience and achieve a sustainable competitive advantage in the cluttered cultural marketplace. Marketing strategy includes all basic and long-term activities in the field of marketing. We employ strategic models and tools to create the best marketing mix for your arts organisation.
Your brand strategy should be clearly articulated and consistently reflect your values while aligning with audience expectations. In truth, brands are not created. Your brand already exists. It’s just a matter of defining and expressing it. At Headjam, we understand that branding is about who you are, and is not limited to a product in the marketplace. Think of your brand as being synonymous with your organisation's personality—congruent with its mission, defined by its values.
Social media strategy
Social media strategy is another integral part of a modern-day marketing mix. Having a strong online presence driven by a clever social media strategy is becoming more and more crucial for arts organsations. Social media is easily accessible, trusted and fosters awareness and and engagement (participation). It drives word-of-mouth and allows a direct line to your audience.
Copywriters create copy (text) for the purpose of advertising or marketing an event, project or exhibition, from blog posts to marketing communications slogans or taglines.
Today’s online environment must ensure the customer has a seamless and positive web experience. Headjam's development team create fully-customised websites, selecting the best content management systems (CMS) and tailoring them to our clients’ requirements. This includes integration of third party applications and services, e-commerce, unified hosting platforms and enterprise secured solutions. We have solved many complex problems for our arts clients, from fully integrated online galleries that double as custom shopping carts to online booking systems for events and exhibitions.
Art project publications and collateral
Exhibitions and projects can be enhanced with carefully designed collateral. We produce high-quality publications (e.g. books, magazines, zines etc) and collateral with creative layouts and manage the production so you don't have to.