These days competition is fierce, meaning your success and growth rely on customers being able to clearly and easily see what makes you different. Headjam use brand positioning to ensure your brand makes an original impression on your customers, and sets you apart from the competition.

What others see as a problem, we see as an opportunity.

Brand positioning is all about finding an opportunity, and making the most of it. Through careful research, Headjam works to understand your organisation and your goals, and most importantly, your place in the market. What others see as a problem, we see as an opportunity. Problems mean something can be updated and repaired, or something is missing that can be added to bring advantage and enhance market position.

Headjam creates strategy that solves problems and positions your brand based on your goals to increase customer numbers and enhance your reputation. We use brand positioning and innovative creative solutions to emphasise the point of difference that your organisation can hang its hat on.

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In September 2014 The Lock-Up relaunched as a dedicated multidisciplinary contemporary arts centre and inner city hub for creative thinking and doing. Headjam were engaged by The Lock-up to rebrand, redevelop and relaunch the space in a innovative way that reflected the vision of the new space.