Mike has 50 years experience in advertising, directing the launch of major brands such as Optus and Hahn in the Australian marketplace. Career highlights include two of Australia’s longest running campaigns, one for Johnson & Johnson and the other for Colgate.

He worked with a long list of renowned agencies including JWT, Publicis, McCann Erickson, FCB, George Patterson and Clemenger BBDO.

Mike has vast experience in the area of social marketing, and has worked on many campaigns for both the Federal and State governments. Major entities with which Mike has collaborated include NSW Health, the Government Census, the RTA and EPA. Notably, for the latter he directed the high profile ‘Tosser’ campaign, and many of Mike’s projects have been in the area of mental health, including the development of NSW Police mental health training videos on behalf of the Mental Health Commission of NSW.

My role is to distil complex into simple communication that resonates with our audience.

His dedication to the context of mental health is evident via his long association with the Schizophrenia Fellowship NSW and the Mental Illness Fellowship of Australia (MIFA). Since 2003, he has created numerous campaigns for these organisations, many of them pro bono.

In 2011 Mike co founded Creative’s Co-op, a creative consultancy that develops ideas and solutions for marketing, brand and advertising communications. In 2013 Mike and the Creative’s Co-op collaborated with Headjam toward the creation of the South Western Sydney Partners In Recovery campaign. Its success led to further collaboration in 2014 as part of the Eastern Sydney Partners In Recovery campaign.

Meet the team