Quantitative research compliments qualitative research, and involves measuring customer opinion and behaviour on a larger scale, with many participants.
Headjam makes use of a range of techniques to gather quantitative data to measure the impact of marketing strategy, advertising campaigns and creative solutions to your communication needs. Online quantitative research allows cost effective, demographically focussed research to be applied to your organisations communications with rapid turnaround on the results.
The great thing about quantitative research is that it gives us unbiased answers to both very general and highly focussed questions. So we can find out what people think about your organisation specifically, and your market context in general.
We look for the patterns in the answers we get back, and report this information to you in a clear and digestible format. In this way we get a concrete idea about how our planning and strategy is working, and make sure your creative solutions are spot on the money.
Quantitative research is that it gives us unbiased answers to both very general and highly focussed questions.