Headjam folio acon here 1
An expertly crafted and essential resource.
Australian Good Design Awards Jury2023 Winner

Case study

In Australia, around one in three people from the LGBTQ+ community will attempt suicide in their lifetime versus the general population statistic of one in 20 people. Despite suicide rates meaning that the LGBTQ+ community members are almost seven times more likely to attempt suicide in their lifetime, there is an incredible lack of crisis support for this community.

To tackle the issue, ACON, a leader in community health, secured government funding to create an online hub.

The project was co-designed with ACON’s community, allowing us to gain insights from people with lived experience of suicidality. This rightfully informed the entire design process. Named ‘Here’, the website and branding exudes calmness and strength, with a focus on accessibility and connection to helpful services.

ACON and Headjam have a long-standing relationship, having collaborated on various health promotion projects since the early 2000s, such as the 'Start' booklet and the 'Up Ya Bum' campaign.

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Each year, approximately 3,000 Australians die by suicide, making it the primary cause of death for people aged 15 to 49 years (health.gov.au, 2022). In 2022, 965 individuals ended their lives in NSW alone (aihw.gov.au, 2023).

The rates of mental illness, mental distress, suicidality, planning, and suicide attempts are higher among LGBTQ+ individuals than among the general Australian population. Around 1 in 20 LGBTQ+ people will have attempted suicide in the last 12 months and around 1 in 3 LGBTQ+ people will have attempted suicide in their lifetime (LGBTQ+ Health Australia, 2021).

To tackle this issue, ACON secured funding from the New South Wales Ministry of Health as part of the Towards Zero Suicides initiative. This program aims to reduce suicide rates across the entire state. ACON's primary focus is to cater to the distinct needs of the LGBTQ+ community by actively participating in the collaborative design and implementation of a Suicide Prevention Hub.

ACON (Aids Council of NSW) is NSW’s leading health organisation specialising in community health, inclusion and HIV responses for people of diverse sexualities and genders. Established in 1985, ACON works to create opportunities for people in the LGBTQ+ communities to live their healthiest lives. In 2022, ACON partnered with Headjam to co-create the digital Suicide Prevention Hub with resources tailored specifically for the LGBTQ+ community.


Help reduce suicide rates and suicide attempts in sexuality and gender-diverse communities in NSW by providing evidence-based resources and support.

Target Audience

LGBTQ+ individuals with intersecting marginalised lived experiences and the broader LGBTQ+ members of the community, and relatives and friends of LGBTQ+ individuals who need suicide intervention support.

Consumer Proposition

Support when you need it.

Desired Consumer Response

I'm so glad I found that page, it saved my/my loved one's life.

Creative Solution

This project was co-designed with ACON’s community, drawing insights from peer-reviewed literature, program evaluations, and consultations with individuals with lived experience of suicidality. Through these consultations, we discovered what to avoid – words such as hope and resilience, fractured imagery, and clinical white backgrounds – and what to embrace – connection, community, pride, gradient colours, and illustration. The site aimed to convey strength and a deeply accepting tone.


We wanted a name that emphasised the strength of the community while remaining non-judgmental. We chose the name “Here”, which signifies that regardless of where individuals are in their personal journeys, one thing remains constant – we are glad they are here.

Visual identity:

We designed a logo that featured bold letters, symbolising the community's strength and right to take up space. The letters are intentionally positioned close together, reflecting the support and togetherness within the LGBTQ+ community. We opted for rounded corners in the logo design to create a softer and friendlier aesthetic.

We curated a colour palette that evokes both strength and comfort, utilising teals and purples. We incorporated a deep earthy brown and soft cream colour to lend warmth and visual appeal. Gradients of purples and teals were introduced to add an element of flexibility, fluidity, and movement, which aligns with the project's objectives.

To address sensitive topics effectively, we chose illustration as our preferred style of imagery. By using shapes, animals, and objects to represent human experiences, we ensured inclusivity and relatability. The talented queer non-binary illustrator, Sebastian Berto, brought our vision to life, adding a human touch to the predominantly text-based website. We purposely limited the colour palette to avoid competing with the gradient palette, allowing the illustrations to shine.

Website design and development:

We designed the website with particular consideration for individuals experiencing distress or seeking support.

Accessibility was a top priority, and we implemented features that enable users to make various adjustments based on their needs. This included the ability to change text size, contrast, and use dyslexia-friendly fonts. To accommodate individual preferences, we offered both light and dark modes, ensuring a personalised browsing experience. Additionally, we implemented a filter system that allows users to search for specific tags, simplifying the process of finding relevant services and resources. A ‘Quick Exit’ button offers a fast and discreet method to protect user privacy, particularly in situations where unexpected interruptions or potential intrusions may arise.

Community engagement and feedback are critical to the ongoing success of this Hub. A feedback and suggestions link at the bottom of each page encourages users to actively participate and contribute to the ongoing development of the platform.


This is the first resource of its kind for the LGBTQ+ community in NSW. Providing a dedicated platform has been well received. ACON consulted with community about the new hub and gathered valuable qualitative data from users who could choose to remain anonymous if they wished. Overall, the feedback received from the community was very positive. Of the users who provided feedback, 80% expressed their gratitude towards ACON for providing an essential resource to the community. Furthermore, 10% of users commented positively on the website's usability and design, while the remaining 10% provided suggestions on improvements.

As a long term behavioural change campaign, meaningful peer reviewed data will be collected over the coming years as we look to reduce the number of people attempting suicide from the LGBTQ+ communities.

Feedback from the community:

I am a relatively new school counsellor and just came across your site - IT IS THE BEST!! It is so calming to browse through and has so many great links all in the one place. I will definitely be sharing it with my trans students. Keep up the great work!!

I work as a Support Coordinator through NDIS with a lot of people of diverse cultures, genders and sexualities with lived experience of suicide and the stigma surrounding it (this was also the topic of my psych thesis) - I cannot overstate how thrilled I am to see HERE become available, such a valuable and vital resource for the community. Congratulations to all who worked on it.

This is going to be such an amazing service and being online enables those in rural and remote areas to have the same access to a great service especially where there is a lack of services.


We were proud to see this project recognised in the following awards.

Australian Good Design Awards:

🏆 Digital design
🏆 Social impact

Australian Graphic Design Association (AGDA) Awards:

🏆 Distinction – Design for Good - Social & Community
🏆 Distinction – Design for Good - Not for Profit
🏆 Distinction – Design for Good - Health & Wellbeing
🏆 Merit – Brand Expression - Digital
🏆 Finalist – Branding - Large Business
🏆 Finalist – Merchandising, Clothing, & Apparel
🏆 Finalist – UX, Interface & Navigation for Websites & Digital Design
🏆 Finalist – Website Design

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I cannot overstate how thrilled I am to see Here become available, such a valuable and vital resource for the community.
Website user
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