Case study

GradSchool is dedicated to postgraduate education and has been offering quality degrees in a flexible learning environment for over a decade. GradSchool is savvy, smart and progressive - its brand just wasn't communicating that.

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Headjam was engaged as Gradschool's Creative Agency to create a Brand strategy that achieved their new business and marketing objectives. The aim was to position GradSchool once again as a market leader, and to differentiate them in an increasingly competitive marketplace. Headjam produced the entire Brand strategy, Brand identity and Brand positioning all the way through to execution of advertising campaigns and photographic creative direction. With a clear and consistent visual image, GradSchool is now seen as modern and progressive and appeals to a wide audience of postgraduate degree seekers, from the recent graduates to professionals.

GradSchool now attracts more than 5000 students from over 60 countries.

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