The Ghosts of Nothing

Catalogue

Headjam were engaged by artist curators Sean Lowry and Ilmar Taimre to develop an exhibition identity and catalogue for their stunning exhibition at The Lock-Up; The Ghosts of Nothing.

Background

The Ghosts of Nothing was a collaboration of multiple artists who produced a series of mime-based interpretations of ‘In Memory of Johnny B. Goode - A Rock Opera’. There were 12 scenes in total that were performed live across various locations globally as part of a multi-year world tour.

The Ghosts of Nothing exhibition occupied The Lock-Up for a month, with the opening night hosting the final live performance which signified the end of The Ghosts of Nothing tour. 

Sean and Ilmar wanted to create a catalogue for the exhibition, that not only showcased the unique nature of the dynamic multi-disciplinary art and performance concept that travelled far and wide, but could also be kept as a wonderful keepsake of this incredible global tour.

Objective

To produce an exhibition catalogue that far exceeds the industry standard.

Target Audience

The target audience were general art lovers and previous fans of The Ghosts of Nothing.

Consumer Proposition

A glorious retrospective keepsake of the momentous world tour of The Ghosts of Nothing.

Desired Consumer Response

“What a stunning recount of such an epic tour”.

Creative Solution

We carefully crafted a 112 page book housing essays, radio scripts, storyboards and short films that were treated stylistically to complement each other, whilst communicating the content clearly. The use of colour, tone, theme and the worn vintage design elements immerses the reader back into their experience of the exhibition and touring shows. A toothy, natural paper stock was used to add to the textural nature of the design. The carefully considered design of the catalogue was a truly unique way to include some of the potent visual imagery shown throughout the tour, and was a wonderful practical and portable keepsake, that one might like to slot into the bookshelf next to their favourite novels.