RDA Hunter

3D VFX, Compositing + Animation

Developing an advert to encourage school students to study science, technology, engineering and mathematics isn't easy. Here's how we did it!

ISTEM Me Program 01
ISTEM Me Program 02
ISTEM Me Program 03
ISTEM Me Program 04
ISTEM Me Program 05
ISTEM Me Program 06
ISTEM Me Program 07

Background

A CG and live shot video that promotes iSTEM; a program that assists high school students to pursue a career in advanced manufacturing by guiding them toward Science, Technology, Engineering and Mathematics. We set out to inspire prospective students via a narrative that invites viewers to imagine a future in which they have been the creators of high-tech innovation, engaging them with the core concept and call to action: “help change the future”. Here, a Minority Report style interface controls the construction and point-of-view journey of a spheroid robot toward a glowing, futuristic megacity that hovers in the distance.

iSTEM is an initiative administered by Regional Development Australia Hunter, and we worked with their team to build a high-tech CGI aesthetic, rich sound bed and voice over that would appeal to the target audience of year eight students. Our animators designed a sophisticated hologramatic interface for our central protagonist, a young man who we filmed and inserted during post to portray him building a spherical robot. We dismantled the robot to create 3D pieces that could be employed in the narrative, and then generated a factory environment, cityscape and glowing evening sky through which the robot flies.

Processes Used in this Project

Graphic Design· Illustrations· Typography Design· Marketing· Digital Marketing· Marketing Campaign· Social Media Marketing· Project Management· Video Production· 3D Animation· Animation· Audio Production· Broadcast· Compositing· Editing· Film Direction· Motion Graphics· Storyboarding·

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