Case study

Melbourne band Hiatus Kaiyote fuse neo-soul, hip-hop, future beats and flavours of Latin, dubstep and opera, in a style that Triple J dubbed 'future soul'. In 2014 they were nominated for a Grammy Award for Best R&B Performance of the year.

Our Headjam resident photographer Luke Kellett has been capturing the character and beauty of the Hiatus Kaiyote band members and producing striking promotional images for their label for some years now.

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The objective for this project was to develop a series of photographs and live music videos on a tight deadline (one day!) that could be used to promote and advertise the band throughout Europe and America for the remainder of the year.

A venue was sourced in Melbourne to record the three live music videos, and a separate - but nearby - location was sourced for the photoshoot later in the day. A quick and efficient set up was required for filming the music videos as time was tight: we needed to record everything in four hours. We used a mixture of six 'locked off' and human operated cameras (positioned so as to not appear in any other camera's frame), and had to be on our game to process and edit the footage from multiple takes quickly and effectively, and on the day.

The photographs were created using a single location, but we improvised so that it looked like a few different shoots. Now the band can use the images over a number of months with various magazines throughout the world. The internationally renowned magazine Wax Poetics placed one of the images on their front cover earlier in the year, which we are incredibly proud of.

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