We entered the Gruen show's ‘The Pitch’. The brief was to rebrand 2020. The simple graphic visuals of an eye test, needed a sound track to build tension in an unsettling way. The sound design used a drone sound reminiscent of the electronic sounds found in an opticians and the clicking sounds of the lenses changes keeping the focus on the images until the resolve were the tension it released.

What I liked best was the sound design, the drone sound, the clicking sound, so parred down and simple it kept you into the ad.
Todd SampsonGruen co-host