Case study

The Hunter Writer's Centre engaged Headjam to produce a walking guide showcasing well-known authors' houses in the Newcastle inner city precinct. Read Hide the full case study


The aesthetic had to appeal to a broad range of age groups. The aesthetic incorporated layers of imagery to create a contemporary take on an old-world treasure map, celebrating the story of Novocastrian authors past and present.

The guide was A3 and folded down to DL and was made from heavy, 100% recycled paper, making it both portable and durable.

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