Newcastle Writers' Walk

Brochure Design

The Hunter Writer's Centre engaged Headjam to produce a walking guide showcasing well-known authors' houses in the Newcastle inner city precinct.

The Newcastle Writers Walk 01
The Newcastle Writers Walk 02
The Newcastle Writers Walk 03
The Newcastle Writers Walk 04
The Newcastle Writers Walk 05
The Newcastle Writers Walk 06
The Newcastle Writers Walk 07
The Newcastle Writers Walk 08
The Newcastle Writers Walk 09

Background

The aesthetic had to appeal to a broad range of age groups. The aesthetic incorporated layers of imagery to create a contemporary take on an old-world treasure map, celebrating the story of Novocastrian authors past and present.

The guide was A3 and folded down to DL and was made from heavy, 100% recycled paper, making it both portable and durable.

Processes Used in this Project

Advertising Campaigns· Branding· Brand Identity· Logo Design· Graphic Design· Illustrations· Marketing· Marketing Campaign· Print Media· Booklet Design· Brochure Design· Print Advertising· Print Design· Print Management· Print Production·

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