Case studySince its creation in 1969, Newcastle Innovation has facilitated the transfer of knowledge, technology and scientific research from the University of Newcastle to commercial partners. Read Hide the full case study
In 2007, the University of Newcastle Research Association, was renamed Newcastle Innovation. In accordance with this new direction, Headjam was engaged as the Creative Agency to reshape the communication materials for Newcastle Innovation.
Headjam produced Newcastle Innovation's corporate communication documents and the Newcastle Innovation Prospectus.
An advertising campaign for Newcastle Innovation was developed around the idea of "shaping the future" and proved a great communication springboard for the organisation that is still in use today.