Case studyGradSchool are dedicated to postgraduate education at the University of Newcastle (UON). They give you the flexibility to design a program that suits your lifestyle. Their experience in postgraduate study permits them to deliver flexible learning through quality educators and academic practitioners, meaning they are a great option for postgraduate study both online and face-to-face. Read Hide the full case study
The objective for this campaign was to promote GradSchool's mixed-mode (online and face-to-face) postgraduate courses, delivered locally in Newcastle and through the Sydney CBD campus.
The solution was a photographic campaign that communicates the notion that you can make the choice to study with UON GradSchool if you are thinking about a career change or furthering your skills. To capture attention we used people who are 'out of the ordinary' in their current field. Three models - a clown, artist and ballerina - dared the audience to overcome assumptions about what they can and can't achieve. Headjam created a vision of hope, and the possibility for change at any stage of life.
"Now You Can" Campaign
Processes used in this project
Advertising campaigns, Advertising photography, Graphic design, Digital signage, Marketing, Digital marketing, Marketing campaigns, Qualitative research, Print media, Book design, Booklet design, Brochure design, Corporate printing, Print advertising, Print design, Print management, Print production, Project management, Storyboarding