What is a CMS or CRM?
What is a Content Management System (CMS)?
A Content Management System (CMS) is a program that allows publishing, editing and modifying of content. It also provides extended functionality that you would not get in a static website – for instance, an E-Commerce site using a CMS can allow a user to create an account, select and pay for your products and provide a shipping address. The CMS can then automatically place the order in the administrator section for your review.
CMSs are generally installed on the web server – not on your computer. This means that you can access and update your website from any computer with an internet connection – you don't need to be restricted to one computer.
What is a Customer Relationship Management (CRM) system?
A Customer Relationship Management system is a program that allows you to monitor your users and their interaction with your business. A CRM can be integrated with:
- Sales or E-Commerce systems to track sales and deliveries, as well as monitor leads and opportunities
- Marketing campaigns to monitor their success
- Customer Service / Case Management systems to ensure customer enquiries are captured and acted upon
- Manage tasks and appointments
What is Business Catalyst?
Business Catalyst is a hosted all-in-one solution for websites. It includes;
- A CMS
- A CRM
- An E-Commerce solution
- E-Mail Marketing
- Reports and Analytics
More information on each of these sections of Business Catalyst – as well as detailed information on modifying and managing these sections – is available in the BUSINESS CATALYST area.
Can I choose a different CMS?
Headjam believes Business Catalyst is an excellent all-in-one solution for our clients that is great value for money.
However, if you are interested in another CMS we are happy to discuss this with you. Please contact Headjam directly to discuss your needs.