Marketing Campaign

Marketing Campaign

A marketing campaign describes the ideas and the ways in which your marketing strategy will be focussed to promote a product, service or program. Headjam sets out to engage your customers with carefully focussed goals in mind using a mix of marketing campaign tactics.

We are able to select from a range of tactics in order to create this mix, and it's important to get it right. A marketing campaign may set out to change customer behaviour by creating social change over a longer period of time, but include advertising that is short-term outcome focused.

Headjam create marketing campaigns around a theme or set of themes designed to be used over a long period of time, but which are often updated with your marketing mix, and to suit changes in the marketplace.

We are able to select from a range of tactics in order to create this mix, and it's important to get it right.