Headjam had the wonderful opportunity to develop a brand identity for the Newcastle Museum. As well as the first photographic marketing campaign used for the opening of the museum.
The concept behind the photoshoot is for the past to meet the present and even the imaginings of future.
For the photoshoot we built a stud wall to house the background and filled the space with everyday objects that we bought, found scavenged and borrowed over a number of weeks. The result was a crazed and stuffy room where the live models easily contrast the remnant room.
We added a roof and sides made from tarps to complete the room, and hung light fittings and other objects from the ceiling. The entire background was then sprayed green.
Our five characters were photographed amongst the objects, looking heroic and adventurous. As part of the post-production stage, the background colour was changed from green to the different colours representing the different components of the Newcastle Museum - Supernova, Fire and Earth, Newcastle Story, Special Events and Education.
