Case study

Virginia Cuppaidge is an Australian artist who has lived in New York for over 30 years. She was born in Brisbane, studied in Sydney with Desiderous Orban, Stanislaus Rapotec, Marea Gazzard, John Olsen and Robert Klippel before moving to New York in 1969 to see the best abstract art going on at the time and live in the art museums. Read Hide the full case study


Headjam were engaged as Virginia's Creative Agency to develop an online website portfolio that showcased her paintings since 1969, revealing the impressive depth and breadth of her work.

How an artist presents an online portfolio is important. Content organisation is a major consideration. For Virginia it was fitting to present her works by 'series'. Her brand identity reflects the ethereal and subtle quality of her work from the 70s, as these works are her signature series. This was achieved through logotype and layout, along with the use of space and text colour. The website was developed to be a responsive website across all devices, ensuring that everyone could access her information or view her work on the go.

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