Case study

This Is Not Art (TiNA) is a national festival of new media and arts held annually in Newcastle over the October long weekend. Read Hide the full case study


Since its inception in 1998, TiNA has been dedicated to the exploration of experimental and emerging arts, media and concepts, providing a platform for innovative and passionate culture-makers to conceive, collaborate and critique.

In 2011 Headjam was invited to document the TiNA festival through a series of photographs over the long weekend. After each event the photographs were edited and uploaded to TiNA's social media sites, providing a platform for people wanting to follow the festival in an almost real-time environment.


TiNA 2011


This is Not Art Festival Photography

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