SNOWS Artisan Bakers
Branding, Packaging + Website design
Snows is an artisan bakery located in Newcastle, NSW, that makes delicious and uniquely hand-crafted cakes, pastries and bread. In 2011, Headjam were selected by Snows as the creative agency to collaborate with them on a major re-brand.
Snows is led by long time pastry connoisseur and chef Jason Cox, who has worked in locations around the world renowned for their amazing pastry since 1996.
He has a passion that began with the warming smells and tasty food that was so carefully prepared in his mum’s kitchen. She just loved to cook, and now he celebrates life by breaking bread with a much bigger family, you guys!
Besides pastries, Snows offer an amazing range of cakes in sizes for all occasions, along with delicious hand made breads and take home meals for the family.
Headjam were engaged in 2011 by Snows as the creative agency to rearticulate their business identity, and to describe the reason it exists.
Headjam collaborated with Snows to create a brand that reflects a passion for delicious hand-crafted pastries, cakes and bread that provide the comfort of home.
The objective of the rebrand and promotional advertising campaign for Snows was to rearticulate it’s point of difference, that everything they produce is hand made in a local bakery and delivered fresh daily to stores and wholesale locations throughout the Hunter region.
Simply put, Snows main audience is those that love cake and love birthdays.
Desired Consumer Response
Illustrations were used as the common theme throughout the re-brand, including hand crafted chalk imagery that could be used on everything from point of sale posters and tickets for the delicious cake cabinets to the newly designed and developed responsive website that now enables cake lovers to purchase cakes 24 hours a day.
Photography of the cakes played a big part in the promotion online, and in print advertisements where for the first time people could see and choose mouth watering, editorial style images we created and art directed in house.
Headjam also generated social media assets to be used throughout the year to promote the sale of more yummy treats at special times such as Easter, Mothers Day and Christmas.