Case study

The Hunter Region is located on the East coast of Australia, less than 90 minutes by air from Brisbane and Melbourne and only a two hour drive north of Sydney. It's double the size of greater Tokyo, will experience substantial economic growth over the next 10 years, and can boast of many stories of innovation and success. Read Hide the full case study


RDA Hunter want to promote the Hunter region, to encourage businesses to relocate their head office to the region, and convince new businesses to set up their main operations in the region, in 2013 Headjam were engaged as their Creative Agency to produce the regions advertising campaign.

We developed the ‘Smart Happens Here’ advertising Campaign video to tell the stories of a few of the many successful businesses that are located in the Hunter region. The aim was to represent the Hunter Region as vibrant, progressive, populated, innovative, collaborative and a rich business environment.

The video is sharp and happy, allowing you to meet innovative and passionate people who are some of the best in their industry. The campaign identity for ‘Smart Happens Here’ employs contemporary geometrical shapes, applied across the supporting material that we created, including a responsive website design and development, flyers and pull up banners for international events.

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