Mak are experts in design, manufacturing, sourcing and complete fulfillment of high quality workwear, aiming to provide the most innovative and durable products in the work-wear market. Mak works to cultivate new ideas and utilise innovation patents which are developed from the feedback from our customers. Troy and Hannah were seeking an agency that could bring to life the visual aspects of their brand, where design and innovation meet.Read Hide the full case study
MAK WorkWear are owned by Troy and Hannah two local novocastrians with their workshop in Carrington, they started in 2007 when Reece Plumbing Supplies asked Troy, current Director of the company, and back then carpenter, to design a pair of pants to reduce warehouse requirements. Troy came up with the brilliant idea of creating a triple stitch line for three different leg lengths– Stout, Regular and Tall. This invention was named 'Cut To Fit' ®.
The Cut to Fit ® are all manufactured with three per-hemmed leg lengths allowing companies and re-sellers to hold less stock, incur less wastage and manage uniforms more easily. This product development is patented by MAK WorkWear. Currently, MAK WorkWear is stocked in around 50 stores across the country and over 300 stores through Reece's network. They possess a moderate B2B base, with companies ranging from 3-300 employees. They also supply to different councils through retailers.
MAK is a privately owned and operated brand with expertise in design, manufacturing, sourcing and complete fulfillment of high quality workwear. MAK offers a complete uniform solution including personal protective equipment (PPE) and promo items including but not limited to stubby holders, caps, sunglasses and customised uniform options (MOQ 300+).
They are also expanding, they have taken on a UK distributor who wants to use the Cut to Fit ® worldwide (Excluding Aus and NZ). They have opened a shop front in Carrington with in-house printing and (soon to be) screen printing. They also offer embroidery services. They are also the sole distributor of KM Workwear, the only workwear brand on the market to offer a full segmented tape range.
To position themselves, they use a mix of catalogues, Instagram and on-site signs and banners to promote their products.
Over the past 7 years, MAK has established the brand into the Australian market as a leader in innovation; their slogan is “workwear with a difference”. MAK works to cultivate new ideas and utilise innovation patents which are developed from the feedback from our customers. A brand keen to listen to what the market wants.
They came to Headjam to:
- Re-Brand and re-position Mak Work Wear.
- Communicate their products.
- Re launch a new streamlined website.
- Market themselves nationally.
To relaunch Mak and their offerings to Australia and the rest of the world.
- Purchasing offices looking to reduce cost and improve service
- Health & Safety departments
- Uniform and PPE Retailers
Where design and innovation meet.
Desired Consumer Response
"Mak provides me and my business with great solutions for our needs.”
With the vision of enabling Mak to grow and transcend the work-wear market, Headjam proposed a new brand and slogan – Mak a restless ideas company. The new brand highlights Mark's passion for innovation with a modern, tech feel and colours. Headjam also developed their new e-commerce website with a contemporary UI design and seamless UX and information architecture for the ease of their online users.
Brand and e-commerce website
Processes used in this project
Advertising photography, Product photography, Branding, Brand identity, Brand positioning, Brand strategy, Graphic design, Environmental graphic design, Brochure design, Project management, Creative thinking, Co-design, Web and digital, E-commerce website design, E-commerce website development, User experience design, User interface design, Website design, Website development
The website is for both selling Mak’s off-the-shelf items as well as showcasing their custom designed garments and production – and this is where their innovation really shines.