Case study

Fiona and Alissa are two passionate Novocastrians with a background in marketing and communication, they want to showcase how great Newcastle and the Hunter is through writing and photography, portraying snippets of life, fun and exciting events throughout the region.

Read Hide the full case study


In 2013 the girls excitingly chose Headjam as their Creative Agency to aid them in developing an online cultural roadmap for Fiona and Alissa's business HUNTERhunter showcasing Newcastle and the Hunter Region, revealing the hidden treasures and gems that the region has to offer.

An interesting brand identity and responsive website was developed that has its own distinctive look to reflect the feeling and notion of Newcastle and regional surrounds. Inspiration was drawn from cartography and history melding with the contemporary. The use of bright colour contrasting an enigmatic background paint a modern image that reflected HUNTERhunter's passion.

The website was developed to be simple to navigate, easy to utilise and encourage visitors to engage with the content through the use of simple social media share buttons. Google maps were embedded dynamically through the content management system, business catalyst and a simple but effective search made finding hidden treasures near you easy to accomplish.

Hide the full case study
Hunter hunter 07
Hunter hunter 08
Hunter hunter 09
Hunter hunter 05
Hunter hunter 02
Hunter hunter 04
Hunter hunter 03