"Making Proud Choices" Campaign
Selling a sexual health survey to teens did not present as the easiest of challenges! When HNEPH came to Headjam looking for a fresh alternative to traditional data collection, our creative team ran with the brief and created, in-house, a one-of-a-kind interactive digital survey application housed in a realistic gaming platform. Users actively engaged with the survey via an avatar, answering questions about sexual health issues. At the back end of the application, we created a custom-built web app to encrypt and decode survey data to ensure user anonymity.
The "Making Proud Choices" youth health Apple and Android app, survey and campaign was highly successful. Feedback from data collectors indicated young people were drawn to the technology and engaged well with the survey.
yhn.com.au (resource site)