Habitat Living

Brand, Website, Stationery

Headjam have collaborated with Cassandra and Emma since 2012. In 2015, Cassandra and Emma asked Headjam to re-invigorate the Habitat living Brand.

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Background

Habitat Living has been owned and managed by two sisters since 2012. Cassandra is the Managing Director and Emma is the Creative Director.

They believe that beautiful home interiors bring a sense of calm, peace and happiness to the home environment.

To that end, Habitat offers innovative and affordable interior design solutions to it’s clients. As well as stocking a range of beautiful furniture and other interior homewares in their inspirational retail space, where people can browse and be inspired about how to dress their homes.

Headjam have collaborated with Cassandra and Emma since 2012 when they approached Headjam to create a new responsive online shopping cart design and development. The site can be viewed here: www.habitatliving.com.au

In 2015, Cassandra and Emma asked Headjam to re-invigorate the Habitat living Brand. This included their logo type, colour palette, collateral designs and website design and development.

Objective

To place Habitat Living as the region's leading store that rivals national brands such as Jardan and Coco Republic.

Target Audience

Married females between the ages of 35 - 65 with a yearly household income of $100,000.00 + located in the Hunter region.

The target audience can be further categorised into three key areas:

Empty nesters - Downsizing or starting from scratch, these people are looking for help and direction in the latest trends in interior design.

New homebuyers - People who want to have a new look for the interior of their new home.

Season inspiration – People who are inspired to change their homes from season to season and update their home interior/exterior accordingly.

Consumer Proposition

Interior design inspiration and practical solutions for your home.

Desired Consumer Response

Habitat living helped me with inspiring and practical solutions for my home.

Creative Solution

Whilst Headjam was originally briefed to provide a Brand refresh, after researching the Habitat offering and in-depth discussions with Cassandra and Emma, it was decided that a new creative solution was required.

The new creative solution needed to be one that clearly reflected the ethos of Habitat Living and the way it provides customers interior design solutions that encompass a whole lifestyle, beyond just interior products.

To accompany the new look Brand, a position line was developed. The position line “Design for Living” embodies the professional services of Habitat and how their services align with the values shared by it’s customers and staff.

A new logo and icon was designed to enhance Habitat’s Brand identity. Along with this, a seasonal colour palette that could be used interchangeably and is responsive to the dynamic environment of interior design trends dependent on seasonality, was created to accompany the new logo for stationery, signage and posters.

The website design incorporated the new Brand’s aesthetics and reflects a contemporary interior design service provider.

Processes Used in this Project

Brand Identity· Brand Management· Brand Positioning· Brand Strategy· Logo Design· Illustrations· Signage· Typography Design· Marketing Campaign· Marketing Strategy· Corporate Printing· Print Design· Print Management· Print Production· Project Management· User Experience Design· User Interface Design· Website Design· Website Development

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