Lisbeth is passionate about working with people with different expertise to deliver great creative work. With over seven years’ experience in the advertising and marketing industry, she has had the opportunity to work as a graphic designer, copywriter and as a digital marketer, which makes her a good all-rounder, capable of understanding all the different parts of a project.
Having worked in some of the biggest advertising networks of the world such as BBDO, DDB and McCann Erickson, Lisbeth has contributed to the execution and delivery of advertising campaigns across different digital marketing channels such as social media, email marketing and paid advertising (Google Ads and remarketing, Facebook Ads and remarketing and LinkedIn Ads).
I love bringing people together with different expertise to deliver outcomes that meet client expectations and keep the team fulfilled and engaged.
Lisbeth is a big picture thinker. She loves to be part of the creative process as well as the strategic side of things, hence why she holds a bachelor degree in Advertising, a creative writing (advertising) diploma from Brother, Creative School and a Master in Business Administration from Charles Darwin University where she graduated as the Valedictorian of her class in 2017.
Lisbeth specialises in:
Advertising campaigns, Branding, Brand identity, Brand management, Brand positioning, Brand strategy, Marketing, Digital marketing, Marketing campaigns, Marketing plan, Marketing strategy, Media buying, Print management, Print production, Project management