Benny is a creative director with extensive experience leading brand and campaign work across government, destinations, and complex public-facing organisations. He works closely with clients and teams to shape clear direction from early strategy through to execution, often on projects where clarity, trust, and public impact matter. His role at Headjam spans creative leadership, strategic direction, and guiding teams through ambiguity to deliver work that holds up in the real world.

"My role is to turn emerging ideas into direction that inspires my team and gives them something solid to build on."

Benny’s approach is driven by curiosity and a strong instinct for exploration. He works as a visual curator as much as a creative director, bringing together strategic concepts, styles, and aesthetics to shape the visual direction and storytelling for his team. Comfortable working through ambiguity, he focuses complex problems by grounding ideas in insight and progressing them through making, testing, and refinement.

Outside of work, Benny is drawn to the outdoors, food, and travel, where craft, culture, and experience come together.

Meet the team