Media Buying

Media Buying

Media buying is the purchasing of 'media real estate', or the advertising time and space in which your campaign will appear across of a range of media that may include radio, internet, TV and print.

Headjam sets out to execute media buying that optimises your campaign placement, and at the lowest possible price. Our media buying is based on careful planning procedures, and is tailored to your budget and marketing mix.

Media buying is a challenging task, and relies detailed consideration of factors determined by the medium selected, and whether the scale of your audience is local, national or international. The three main types are broadcast, print and online, and depending on your budget and target audience Headjam assesses advertising format, pricing, and time of day and week to maximise the impact of your campaign.

Media buying is a challenging task, and relies detailed consideration of factors determined by the medium selected, and whether the scale of your audience is local, national or international.