Education

Headjam has experience working with education institutions to attract students, partners and funding.

Vocational training schools, GTOs, RTOs, online learning institutions, universities, TAFEs, colleges, high schools and primary schools need to attract and compete for students, partners and funding.

The importance of a strong brand strategy and a coherent brand identity cannot be over-emphasised, particularly in times of the Global Financial Crisis (GFC), when marketing intangible products, such as services relies on strategic branding and advertising to communicate to consumer segments.

  • Brand Identity and Brand Strategy
    Before a brand can be effectively promoted or advertised, the desired brand identity (how you want to be perceived as an institution) must be defined. Your brand is the foremost expression of your education institution. Your brand strategy should be clearly articulated and consistently reflect your institution's values while aligning with constituent expectations. In truth, brands are not created. Your brand already exists. It’s just a matter of defining and expressing it. At Headjam we understand the concept of branding, as applied to education, is somewhat different from branding in the commercial sector. Most notably, branding in education is about who you are, and is not limited to a product in the marketplace. An educational brand is often equated to an institution's academic reputation. But that explanation is far too limiting. Think of your brand as being synonymous with your institution's personality—congruent with its mission, defined by its values.

  • Marketing Strategy
    Marketing strategy is a process that can allow an organisation to concentrate its limited resources on the greatest opportunities to increase student numbers, raise the organsations profile and achieve a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing. We employ strategic models and tools to create the best marketing mix for your organisation.

  • Advertising Campaigns and Strategy
    Advertising campaigns form a part of the marketing mix mentioned above and are used to encourage or persuade an audience to take a new action (e.g. undertake a post-graduate degree). Objectives and messaging are defined for creative execution and are strategically informed by research and planning. Research and planning informs the type of media mix (e.g. print, TV, radio) that should be used backed by rationale as to why it is most likely to create behavioural change or impact your target audience. 

  • Social Media Strategy
    Social media strategy is another integral part of a modern-day marketing mix. Having a strong online presence driven by a clever social media strategy is becoming more and more crucial for education providers. Social media is easily accessible, trusted and fosters awareness and and engagement (participation). It drives word-of-mouth and allows a direct line to clients.

As education moves into the digital age, delivery options for education providers are ever-increasing.

  • Website
    A great website removes the barriers between the education provider and their audiences, allowing direct communication and the dissemination of essential information.

  • Intranet
    Intranets facilitate the sharing of information, operational systems and/or computing services within an organisation, no matter where staff are geographically located. Increasingly, intranets are being used to deliver tools and applications to enhance productivity, for example to encourage collaboration (to facilitate working in groups and teleconferencing), to share corporate directories, sales and customer relationship management tools and/or project management tools. Intranets are also being used as corporate culture-change platforms, leading to new ideas in management, productivity and other corporate issues.

  • Extranet
    Extranets allow controlled access to a computer network from the outside, for specific educational purposes. Extranets are built to facilitate online learning delivery, for example online exams, surveys, inductions and more. These are fully customisable and are built in accordance with the specific needs of an organisation. 

The importance of a strong brand strategy and a coherent brand identity cannot be over-emphasised, particularly in times of the Global Financial Crisis (GFC), when marketing intangible products, such as services relies on strategic branding and advertising to communicate to consumer segments.