Creative thinking is the backbone of what we all do at Headjam. It is a design process, a way of looking at problems or situations from a fresh perspective and provide sometimes unorthodox solutions, these can be challenging at first for the client as they may be confronting or flip something that has been done a certain way for many years on its head.

Creative thinking is a design process, a way of looking at problems or situations from a fresh perspective.

Creative thinking can be stimulated by unstructured processes such as brainstorming (picture food fights or throwing a deck of cards in the air) or by structured processes such as thinking laterally, this usually can only be done if you are new or naive to a process or business (after a while you lose perspective and can no longer think this way that is why it’s great to work with agencies like Headjam to get fresh ideas).