Branding

ACON: Start Booklet

ACON

Start Booklet  

ACON (Aids Council of NSW) are a long term client of Headjam’s, having collaborated on many milestone healt...

Allambi Care: Brand, website, collateral & signage

Allambi Care

Brand, website, collateral & signage 

Allambi Care provide services within Foster Care, Respite, Community Support and Disability Services that a...

Allambi Care: Foster Care Campaign

Allambi Care

Foster Care Campaign 

Allambi Care is a not for profit organisation providing Residential Care and Disability Support Services ac...

Central Coast Council: This is the Central Coast

Central Coast Council

This is the Central Coast 

The Central Coast is alive with potential! Full of opportunity for individuals and businesses alike, Headja...

CQ University: YAWN App & Microsite

CQ University

YAWN App & Microsite 

Researcher Jessica Paterson at Central Queensland University is conducting a research project to study the ...

Dr Bruno Gomes: Branding + Web Design

Dr Bruno Gomes

Branding + Web Design  

The proposition developed for the Dr Bruno Gomes’ Brand was ‘contemporary care’. Everything that was develo...

Newcastle Art Gallery: Black, White & Restive

Newcastle Art Gallery

Black, White & Restive 

Headjam were honoured to work with the prestigious Newcastle Art Gallery to create the exhibition identity ...

Parry Street Garage: Branding, Website and Print

Parry Street Garage

Branding, Website and Print 

Following the success of Newcastle's iconic Merewether Surfhouse, the next project in the pipeline for the ...

SHAC: Brand, Website, Collateral + Signage

SHAC

Brand, Website, Collateral + Signage  

In 2015, SHAC engaged Headjam to collaborate with them on their rebrand, transitioning from their original ...

The Edwards: Brand, Collateral, Signage & Launch Event

The Edwards

Brand, Collateral, Signage & Launch Event 

The Edwards initially engaged Headjam to collaborate in 2014 to design and develop their website, which was...

The Lock-up: Re-brand 2014

The Lock-up

Re-brand 2014 

The Lock-up is a Newcastle based multidisciplinary contemporary arts space and inner city hub for creative ...

This is Not Art: This is Not Art 2017

This is Not Art

This is Not Art 2017 

Following the success of the 2015 rebrand and 2016 campaign, Headjam were once again asked to collaborate w...

This is Not Art: Brand, Website, App + Campaign

This is Not Art

Brand, Website, App + Campaign 

Recognised as a leading contemporary Arts Festival in Australia, Newcastle's TiNA took on a whole new look ...

Wyong Shire Council: The Art House

Wyong Shire Council

The Art House 

Wyong Shire Council engaged Headjam to create the new Brand identity for The Art House - the outstanding ne...

Balanced: App design + App development

Balanced

App design + App development 

After a series of successful collaborations, The University of Newcastle’s Physical Activity Researcher, Dr...

Barinia: Branding + Animated Film Titles

Barinia

Branding + Animated Film Titles 

Headjam were engaged by Storyhaus to collaborate on the television series Barinia.

Fanny and Tom's: Branding + Focus Group

Fanny and Tom's

Branding + Focus Group 

Headjam developed a sexual health promotional campaign in collaboration with Hunter New England Population ...

HUNTERhunter App: App design + Development

HUNTERhunter App

App design + Development 

In 2013 Headjam collaborated alongside Fiona Gray and Alissa McCulloch to design and build what is now the ...

Profilo: Branding + Website design + Development

Profilo

Branding + Website design + Development 

Headjam have collaborated with Profilo to re-Brand the organisation, re-develop the website and help re-com...

Support a Mate: Branding + Campaign Development

Support a Mate

Branding + Campaign Development 

‘Support A Mate’ is about helping farmers, their families and rural communities through tough times such as...

Taylor Active: Branding + Video Production

Taylor Active

Branding + Video Production 

The Taylor Active project is an initiative of the Centre for Physical Activity Studies (CPAS) Research Cent...

AITHM: Branding + Collaterol

AITHM

Branding + Collaterol 

The Australian Institute of Tropical Health and Medicine (AITHM) was founded in 2013, providing a nationall...

edugo.asia: App Design + Development

edugo.asia

App Design + Development 

Based on many years of research and experience Edugo Asia has developed a program that teaches the correct ...

Kay & Hughes: Brand + Website

Kay & Hughes

Brand + Website 

In 2013 Headjam were contacted by some real visionaries, Kate Hughes and Ben Kay. with a concept to revolut...

Newcastle Museum: Shop

Newcastle Museum

Shop 

In 2012 Headjam were engaged by the Newcastle Museum team to help them create a vibrant and flexible shop t...

RDA Hunter: Smart Happens Here

RDA Hunter

Smart Happens Here 

The Hunter Region is located on the East coast of Australia, less than 90 minutes by air from Brisbane and ...

SNOWS Artisan Bakers: Branding, Packaging + Website design

SNOWS Artisan Bakers

Branding, Packaging + Website design 

Snows is an artisan bakery located in Newcastle, NSW, that makes delicious and uniquely hand-crafted cakes,...

The Locale: Brand, Website, Environmental Design + Photography

The Locale

Brand, Website, Environmental Design + Photography 

Jason Cox is heading up this eclectic little cafe in Lambton, Newcastle. The interior is industrial chic wi...

Peaberrys: Brand + Packaging

Peaberrys

Brand + Packaging 

Peaberry’s is one of Newcastle’s oldest and finest coffee roasters, and in late 2013 they chose Headjam as ...

GradSchool: Branding

GradSchool

Branding 

GradSchool is dedicated to postgraduate education and has been offering quality degrees in a flexible learn...

HUNTERhunter: Brand + Website

HUNTERhunter

Brand + Website 

Fiona and Alissa are two passionate Novocastrians with a background in marketing and communication, they wa...

HVTC: Brand, Website, Intranet + Extranet

HVTC

Brand, Website, Intranet + Extranet 

Hunter Valley Training Company (HVTC) is Australia's oldest and largest group training organisation and has...

Newcastle Museum: Brand + Campaign

Newcastle Museum

Brand + Campaign 

The Newcastle Museum tells the story of Newcastle and the Hunter; it is a place for people, for social and ...

Peel HR: Brand, Website + Campaign (Expo)

Peel HR

Brand, Website + Campaign (Expo) 

Headjam was engaged as PEEL HR's Creative Agency by founder Danielle Carney to refresh the PEEL HR Brand id...

This City Speaks To Me: Book Design + Photography

This City Speaks To Me

Book Design + Photography 

This City Speaks To Me is a documentation of Australian bohemia through the lens of Headjam's Luke Kellett....

Virginia Cuppaidge: Brand + Website

Virginia Cuppaidge

Brand + Website 

Virginia Cuppaidge is an Australian artist who has lived in New York for over 30 years. She was born in Bri...

Boho Ball: Social Media Marketing

Boho Ball

Social Media Marketing 

Originating in Melbourne, The Bohemian Masquerade Ball is a bi-annual boutique festival recognised as the g...

Fantine: Music Photography

Fantine

Music Photography 

FANTINE is a Sydney based electro soul singer/songwriter sensation. Described as a fusion of indie and elec...

Move More for Life: Health Promotion Campaign

Move More for Life

Health Promotion Campaign 

PhD candidate Camille Short's Move More for Life program required comprehensive brand development and a cus...

Newcastle Museum: Toys Exhibition

Newcastle Museum

Toys Exhibition 

Toys - Science At Play' is an exhibition that was created by Science Works in Melbourne, and Scitech in Per...

Scone Equine Hospital: Branding

Scone Equine Hospital

Branding 

Scone Equine Hospital (SEH) is the largest equine veterinary practice in Australia, delivering the highest ...

SMUT: Branding

SMUT

Branding 

SMUT is an artistic collaboration between three male poets and three female artists expressing their unique...

Choyez: Branding

Choyez

Branding 

Choyez is a French word meaning 'to pamper and to cherish'. Choyez is an award-winning day spa, focused on ...

HNEPH: Youth Confidentiality

HNEPH

Youth Confidentiality 

In Australia, laws protect a patient's rights to have information they share with doctors and healthcare pr...

Newcastle Writers' Walk: Brochure Design

Newcastle Writers' Walk

Brochure Design 

The Hunter Writer's Centre engaged Headjam to produce a walking guide showcasing well-known authors' houses...

The Jitterbug Club: Branding

The Jitterbug Club

Branding 

The Jitterbug Club is a night of music and performance with the look and feel of Harlem 1933. The visual id...

Branding

Brand Strategy
This is a process where we facilitate and articulate processes and discussions among founders and key personnel. The brand strategy formalises distillation of what you believe, who you are, what you represent and why you do what you do. This brand essence will resonate with your organisation and with your market. Brand strategy is the nuts and bolts for communicating your business and aligns with your business strategy and plan to ensure strategic growth.

Brand Positioning
This is shaped by trends, markets, competition and is the basis for all marketing, communication and providing customer experience. Positioning takes into account, price, product, promotion and place – the four dimensions that affect sales or engagement. It considers the needs of the customer, the strengths and weaknesses of the company and the competitive landscape.

Brand Identity
This is informed by, brand strategy and brand positioning. It is a badge that resonates with your organisation and your target audience. The development carefully considers how and where the logo will be seen, the variations and applications of the logo design. Creative tools to create strong brand identity are, graphic design, illustration, colour, typography, layout and formatting that create a consistent focused visual communication.

Brand Guidelines
A company style guide is a document that summarises the above, it is the go to document for internal use and is used by all external suppliers to understand your business. It is supplied with the complete company mission and vision statements, visual reference to all graphic design work and contains a digital folder with all your organisations design files present.

Learn more about our Headjam processes for Branding.

The brand strategy formalises distillation of what you believe, who you are, what you represent and why you do what you do.