Advertising Campaigns

Advertising Campaigns

Creative briefs are the starting point for an advertising campaign. The brief is pulled apart, explored and brainstormed both internally and with the client to ensure accuracy and impact.

Backed by research and rationale, the creative concepts are presented to the client prior to the campaign execution. At this stage processes that can help ensure an advertising campaign’s success (such as focus groups) are employed to ensure we're on target with our messaging.

After a series of approvals, the campaign production begins. Creative production for campaigns takes many forms including film direction, broadcast design, photographic production, graphic design, illustration, typography, copywriting, soundscape, engineering and mixing. Media placement for campaigns may include:

• Outdoor Media
• Social Media Advertising
• Online Advertising
• Television Commercials
• Radio
• Publication Production and Distribution
• Print Advertisements

Advertising campaigns always have measurable outcomes that inform their success.

Learn more about how we create Advertising Campaigns.