ACON Men's Sexual Health

ACON is NSW's and Australia's largest community-based gay, lesbian, bisexual and transgender (GLBT) health and HIV/AIDS organisation. ACON's mission is to improve the health and wellbeing of the GLBT community and people with HIV, and reduce HIV transmission.

The Up Your Bum Campaign for Men's Sexual Health.
This campaign was developed for publicising the use of condoms, targeted at different annual events or seasons. Re enforcing that condom use is a most effective in providing the most effective barrier to HIV and is the best way of reducing your chances of picking up or passing on other STIs.

The fantastic ACON creative team and Headjam focused on bright and quirky imagery, stating the obvious - a bit tongue in cheek. The campaign was effective and still lives today.

• Concept development
• Art direction
• File construct